What I Do
Six areas I've worked across, at a scale that shows rather than tells.
Growth Strategy & GTM
Growth strategy is finding the handful of levers that actually move a market or a funnel, and proving it with numbers, not a deck. Same discipline whether the target is a new geography or a broken signup flow.
AI Tool Development
Not a fixed toolkit, a system that keeps growing. I'm automating the marketer's job from end to end, one stage at a time — market diagnosis, then the voice of the customer, then funnel optimization, with more of the path built out as it goes. Each stage ships as something that runs, not a slide about it.
Marketing Operations
Strategy only matters if the operational stack behind it turns it into a measurable result — campaigns that actually execute, tracking that answers real business questions, and the ability to dig deeper when the dashboard doesn't have the answer.
Positioning & Messaging
Positioning is the one thing an entire go-to-market plan has to agree on before anything ships. Building a value proposition from nothing, or rebuilding one that stopped landing, is the same exercise either way.
Data & Analytics
Diagnosing where a funnel actually breaks, not where it looks like it breaks on a dashboard, is a discipline: define the metric that matters, trace it back to where the signal changes, and rule out noise before drawing a conclusion.
Team Leadership
Leadership here means cross-functional coordination — aligning product, sales, and leadership on the same plan, and being the person stakeholders hold accountable for the outcome.