Case Studies

Product marketing work from past roles — go-to-market, growth, and lifecycle strategy, written up the way I'd walk through it in an interview.

ClickTale

International Expansion & Partner Ecosystem

Market Expansion Strategy: Scaling ClickTale in CIS & Baltic Markets

Taking a behavioral analytics SaaS into 6 new CIS/Baltic markets dominated by a free competitor, via a three-pillar GTM: enterprise-first, partner channel, freemium bridge.

Go-To-MarketPartnershipsB2B SaaS

View case study →

SolidVisa

Product Marketing — B2C Immigration Services

How a Data-Driven Strategy Optimized Marketing Costs and the Customer Journey

Fixing a leaky funnel and zero user data with a three-phase turnaround: UX overhaul, a data engine via a personal account, then segment-level targeting and lifecycle CRM.

Growth MarketingCROLifecycle & CRM

View case study →