How a Data-Driven Strategy Optimized Marketing Costs and the Customer Journey
SolidVisa · Product Marketing — B2C Immigration Services
+35%
Conversion Rate
From ~5% to ~6.8%
-21%
CAC
Through precision LAL targeting
-27%
Churn Rate
Via automated re-engagement flows
SolidVisa's old website had a leaky funnel — 65% of visitors left without taking action — and the business wasn't collecting any user data, which made every marketing dollar a guess and kept CAC high. The fix ran in three phases. First, UX and content: mapping the full user journey with heatmaps and session recordings surfaced three concrete bottlenecks, which drove a full site redesign, A/B-tested landing pages, and clearer content (calculators, checklists) in place of dense legal language. Second, a data engine: a personal account gave users a reason to log in (application tracking, document uploads) while quietly collecting zero-party data — socio-demographics, visa type, budget — and linking behavior across devices through unified login, turning an anonymous visitor stream into a segmentable one. Third, strategic segmentation and CRM: unit economics calculated per segment fed high-precision look-alike audiences for acquisition and a triggered email lifecycle to catch users before they churned.
- →+22% activation rate after launching the personal account
See the same diagnostic approach in action → Funnel Intelligence Agent